Griddle Bakery secured a listing in Waitrose, taking its range into the retailer's freezer aisle.
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Founded by friends Ella Harland and Sophie McGregor, Griddle makes bakery from kitchen-cupboard ingredients and homemade recipes, freezing it at peak freshness with no preservatives. The brand went fully frozen in 2022, built on the argument that good bakery belongs in the freezer rather than being seen as a compromise on quality or convenience.
Co-founder Ella Harland said the listing marks a milestone for that mission. "Since taking Griddle fully frozen in 2022, Sophie McGregor and I have spent a lot of time talking about why good bakery belongs in the freezer, and so getting the home of food lovers on board feels like a big step in the right direction."
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