Swedish supplement brand Great Earth has landed its gummy range on MEDS Apotek.
MEDS, authorised by the Swedish Medical Products Agency, will carry the gummies alongside Great Earth's broader product range including its high-dose Multi Vitamin, immunity-focused Defence (vitamin C, vitamin D and zinc), Desire for menopausal women, and the Mjölksyrabakterier probiotic line.
Join European founders, operators, and investors who read The Checkout every week.
Every gummy passes through the same ISO 22000 framework Great Earth applies across its range — a certification that covers supplier selection through finished product.
"Broad launches optimise for one week. We are optimising for the next twelve months," said Andreas Lundberg, Great Earth's commercial director. "For a format this new, we wanted to start where the customer is already looking."
MEDS, which launched in 2018 and operates without physical stores, framed the addition as a continuation of an existing relationship. "Great Earth and MEDS have a long-standing partnership we are proud of," the company said. "Making this launch together makes it even more meaningful."
AUTHOR
SUPPORTED BY PAPER RUN
Paper Run helps brands win back customers that email can't reach through automated direct mail that integrates with Shopify & Klaviyo.
SUPPORTED BY WAYFLYER
Wayflyer provides purpose-built financing to consumer brands worldwide, deploying over $6 billion to 7,000+ businesses since launching in 2020. Their data-led underwriting model and deep industry expertise enables them to deploy capital in hours, not weeks - a speed traditional lenders simply can't match.
JOIN OUR FOUNDER NETWORK:
VENICE FOUNDERS NETWORK
A private network for Europe's leading eCommerce founders & CEOs.
A space for founders & CEO's to find each other, learn from each other, and move faster together.
