Online sellers across Europe have lost one of their most prominent spots in Google search. The organic product carousels that surfaced for shopping queries have all but disappeared across the European Economic Area, following a search redesign Google rolled out on 8 September to comply with the EU's Digital Markets Act.
Join European founders, operators, and investors who read The Checkout every week.
Analytics platform Productrise, which tracks the blocks daily, reports drops of roughly 90 to 100% in Germany, France, Belgium, the Netherlands and Sweden, collapsing around 15 to 16 September. Non-EEA markets including the UK, US and Australia are unaffected.
In their place, EEA users now see a "Comparison Sites" unit listing third-party services, with Google itself as one option.
AUTHOR
SUPPORTED BY PAPER RUN
Paper Run helps brands win back customers that email can't reach through automated direct mail that integrates with Shopify & Klaviyo.
SUPPORTED BY WAYFLYER
Wayflyer provides purpose-built financing to consumer brands worldwide, deploying over $6 billion to 7,000+ businesses since launching in 2020.
SUPPORTED BY RIVERFLOW
Riverflow is the leading creative AI platform for CPG and Fashion brands, built specifically for high quality, brand accurate visuals in both photoshoots, static ads and videos.
SUPPORTED BY VINE TALENT
Josh at Vine Talent provides consultative executive search for ambitious European consumer brands, helping founders access the calibre of international talent needed to unlock their next stage of growth.
JOIN OUR FOUNDER NETWORK:
VENICE FOUNDERS NETWORK
Where 200+ European consumer founders solve problems together.
An independent space for Europe's Consumer Founders & CEO's.
