DASH scored one of 2026's fastest-selling soft drink launches with its Pink Lady Apple Sparkling Water, which ranks third among new flavour launches in UK supermarkets this year. It is now rolling out nationwide across Sainsbury's, Asda, Waitrose and Ocado.
Launched in May, the drink stood out as much for its placement as its flavour: it was one of the first drinks to be merchandised in Tesco's fresh produce aisle, sitting alongside the apples that inspired it rather than in the soft drinks fixture. It has since become DASH's best-selling flavour in both Tesco and Sainsbury's, with a rate of sale 55% higher than DASH Raspberry.
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The momentum carried online too, with the flavour the fastest-selling launch on dash-water.com and a 350% uplift in Amazon sales versus the brand's previous launch.
"Rather than putting another drink on the soft drinks shelf and hoping shoppers would find it, we wanted to put it where the ingredient itself could do the talking," said co-founder Alex Wright.
The drink is made with British-grown wonky Pink Lady apples, part of DASH's food-waste mission.
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