Cole Palmer launches premium ice brand COLE'D exclusively on Gopuff

Cole Palmer has signed a multiyear strategic partnership with Gopuff, the instant-commerce platform, to develop products, content, and customer experiences. The first release is COLE'D, a line of premium ice products launching exclusively on Gopuff in both the UK and US starting today.

The brand draws on "Cold Palmer," the nickname for the player's composure under pressure.

What's in the range

Every item is made with filtered, purified water across three products:

• COLE'D Pebble Ice with Electrolytes (5 lb bag, $4.99): soft, chewable nugget ice enhanced with natural electrolytes, positioned as the world's first electrolyte ice.
• COLE'D Premium Craft Ice Spheres (4-pack, $5.99): large spherical cubes cut to mimic a football, frozen slowly for clarity and engineered to stay colder longer.
• COLE'D Traditional Ice Cubes (5 lb bag, $3.49): purified-water cubes with sharper edges for everyday use.

"What started as a bit of fun turned into something proper. I've been involved in everything – the product, the packaging, the content," said Palmer. Gopuff co-CEO and co-founder Yakir Gola said the partnership reimagines "one of the most essential everyday items through innovation."

COLE'D follows Gopuff's talent-led launches with Tom Brady, including Good Nut coconut water and GOAT Gummies, part of the platform's push into athlete- and creator-led brands.