BRULO launches the world's first high-fibre beer

BRULO® launched All Good IPA, a 0.5% ABV West Coast IPA brewed with 5g of soluble fibre per 330ml can, making it the first beer to meet the official threshold for a "high in fibre" nutrition claim.

For most of its short history, alcohol-free beer has competed on a single question: does it taste good enough to replace the real thing? BRULO, founded in 2019 by Beer52 founder James Brown, is now betting the next battleground is function — not just removing the downside of beer, but adding an upside.

What's in the can

All Good IPA delivers 5g of soluble fibre per can, which BRULO says equates to around 17% of the recommended daily intake, more than a bowl of porridge. The beer comes in at 56 kcal per 330ml can and is vegan.

It is built as a genuine craft beer rather than a wellness product wearing a beer label. The grain bill runs Pilsner, Pale Ale and flaked wheat; the hops are Simcoe, Citra and Mosaic, dry-hopped for notes the brand describes as ripe mango, peach and resinous pine. According to BRULO, the engineering challenge was loading that much soluble fibre into a hop-forward IPA without dulling the aroma or mouthfeel.

"Beer has always been the thing your body forgives you for. We thought it was time beer started giving something back," said James Brown, BRULO's founder. "All Good IPA is a properly hoppy West Coast IPA that delivers more fibre than your breakfast."

BRULO is not alone in making the functional move. In April, Lucky Saint launched a Lime & Sea Salt Lager brewed with the electrolytes magnesium, potassium and sodium, pitched at hydration. Where Lucky Saint is chasing the post-workout and recovery occasion, BRULO is going after gut health. Two different benefits, the same strategic bet that the category's next round of growth comes from giving drinkers a reason beyond low-alcohol.

A fast-growing category

UK low- and no-alcohol beer sales topped a record 200 million pints in 2025, up around 20% year-on-year, according to industry figures. Non-alcoholic beer production in the UK has grown at a compound annual rate of roughly 15% over five years to an estimated £345 million in 2025, and 45% of UK adults now report drinking low- or no-alcohol products, up from 22% in 2021, according to the Drinkaware Monitor.

That growth has drawn capital. BRULO raised £1m in 2024 — backed by the founders of Funkin and Beavertown — to fund its expansion, positioning it as a challenger in a category still dominated by the major brewers' alcohol-free line extensions.

All Good IPA is available now via BRULO's direct-to-consumer site at brulobeer.com. Worth watching: whether retail listings follow the DTC launch, and whether a regulated "high fibre" beer prompts the category's larger players to chase functional claims of their own.