British drinks brand Belvoir Farm, best known for its cordials and pressés, has launched Happi, a range of functional canned soft drinks and its push into one of the faster-growing corners of UK beverages.
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The line debuts with two flavours: a still Ginger, Lemon & Turmeric and a sparkling Blueberry & Lemon, both carrying a recommended price of £1.75 per can. Rather than lean on sugar or sweeteners, the drinks are built on real fruit juice and what the brand calls "carefully selected functional ingredients," with no artificial flavourings.
Each flavour takes a different wellness angle. The Ginger, Lemon & Turmeric is positioned as high in fibre and adds live cultures and calcium aimed at gut and digestive support. The Blueberry & Lemon leans on hydration, drawing electrolytes from Himalayan pink salt alongside magnesium, calcium and vitamin C.
Belvoir is launching digital-first rather than through the major grocers. Happi is rolling out via Amazon and TikTok Shop, alongside wholesale stockists Cotswold Fayre, Norfolk Minerals, Shire Foods and Springvale Foods.
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