Arrowtown, the ready-to-drink vodka brand, has secured a listing in Morrisons with two variants, Mango & Pineapple and Black Cherry & Apple, in 330ml cans at an RRP of £2.95. It follows the brand's recent nationwide launch in Sainsbury's, extending its supermarket footprint.
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Made in the UK with triple-distilled vodka, sparkling soda and all-natural ingredients, Arrowtown is pitched at the crossover of the fast-growing RTD market and health-conscious drinking. The timing tracks the category's momentum: NIQ Scantrack figures show the premium RTD segment growing 84% year on year.
"This has been years in the making since our first chats with Morrisons. Years of testing and tweaking... Incredible to see it finally come to life and the brand sitting on shelf," said co-founder James Smith.
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