Aqua Glow, the sparkling collagen and wellness drink brand, has launched Citrus Bliss, its third flavour, just a year after the brand first appeared. The new variant is rolling out exclusively in international airport retail via WHSmith, across 55 stores in Belgium, the Netherlands, Ireland and Spain, with UK shoppers able to buy it online through the brand's own site and Amazon.
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Citrus Bliss is pitched as a crisper, zestier counterpoint to the fruitier Berry Crush and Mango Passion, leaning on lemon and lime to broaden the range. Each 250ml can carries 5000mg of VERISOL collagen peptides alongside vitamins C, B3, B6, B12, biotin and zinc, at 43 calories.
"We created Aqua Glow because taking collagen shouldn't have to mean another pill, powder or complicated daily ritual," said founder Jamie Gripton. "It can be something simple and genuinely enjoyable to drink."
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