All Things, the British premium butter brand, has crossed the Atlantic, launching three of its grass-fed butter SKUs nationally across 500 Whole Foods Market stores in the US from 28 September.
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To fund the expansion, the brand completed a secondary raise, adding a seven-figure top-up from US venture firm Spacestation Investments to its earlier £3.6m round.
Co-founder Thomas Straker arrives with a ready-made audience: his viral butter content has racked up a billion views, with roughly a quarter of his following based in the US. He also opened his first restaurant outside the UK, in New York's SoHo, earlier this month.
Founded by Straker and Toby Hoppy, All Things has helped drive a butter renaissance, standing out with elevated flavours from chili crisp to cinnamon bun and a split sweet and savoury range. It has since widened into dairy more broadly with a cottage cheese line, a sign of a brand pushing well beyond its original category.
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