All Things has launched its butter range nationally in Tesco, putting the challenger dairy brand into the UK's largest grocer for the first time.
Two SKUs land on shelf: All Things Salted and All Things Unsalted, both in 200g formats at an RSP of £2.85.
The listing comes via Tesco's Accelerator, a 12-month programme through which the retailer fast-tracks high-growth challenger brands into national distribution alongside mentorship and category support.
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For All Things, the deal moves butter from its existing independent and premium-grocer footprint into mainstream multiple coverage.
Funding and capacity
The Tesco rollout follows a £3.6m raise for All Things. Part of that capital has gone into a stake in Yester Farm Dairies, a move designed to lock in dedicated production capacity rather than rely on third-party co-manufacturing.
The combination of a tier-one UK retail listing and in-house dairy capacity puts All Things in a stronger position to defend margin as it scales, and to support its previously flagged push into the US market.
The butter range is available in Tesco stores nationwide.
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