AKT London, the natural deodorant and body care brand, has opened a new community crowdfunding campaign, framing it as its "Final Encore" and its last public investment round of this kind. Pre-registration is live ahead of the official launch and has already drawn more than 1,000 sign-ups in 24 hours, with the round set to add to an existing base of 1,400-plus investors.
Join European founders, operators, and investors who read The Checkout every week.
AKT reports average year-on-year growth of 130% between 2023 and 2025, more than two million products sold, and a sale roughly every 30 seconds, as it looks to move from cult brand to a wider global presence.
Founders Ed Currie and Andy Coxon met in 2015 performing in a West End show, where they struggled to find a deodorant that held up to the physical demands of the stage. They spent three years developing a natural alternative with fellow cast members before launching in 2020, seeding the brand through London's theatre community.
AUTHOR
SUPPORTED BY PAPER RUN
Paper Run helps brands win back customers that email can't reach through automated direct mail that integrates with Shopify & Klaviyo.
SUPPORTED BY WAYFLYER
Wayflyer provides purpose-built financing to consumer brands worldwide, deploying over $6 billion to 7,000+ businesses since launching in 2020.
SUPPORTED BY RIVERFLOW
Riverflow is the leading creative AI platform for CPG and Fashion brands, built specifically for high quality, brand accurate visuals in both photoshoots, static ads and videos.
JOIN OUR FOUNDER NETWORK:
VENICE FOUNDERS NETWORK
Where 200+ European consumer founders solve problems together.
An independent space for Europe's Consumer Founders & CEO's.
