8hours, the sleep supplement brand, has launched on premium wellness marketplace Healf, its first move into third-party retail after two and a half years selling direct to consumer. The brand says it has sold more than 75,000 pouches of its hero product, 8hours Sleep, over that period.
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8hours Co-founder Oliver Groombridge said 8HOURS had turned down repeated retail approaches over the years on brand-fit grounds. "With Healf it was a no brainer, it just made complete sense. We love what they are doing," he said. Oliver also noted that 8hours sold through 50% of its first Healf order within 24 hours.
Healf positions itself as a curated wellness platform that vets brands on ingredient standards and scientific rigour rather than selling shelf space, requiring 8HOURS to submit its quality certificates to be accepted.
The UK is 8hours' largest market, accounting for around 65% of the business, making Healf a direct line to its core customer base.
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