The Checkout
Guido Aldera

Guido Aldera

Co-founder, Vivaio Ventures

5+ years in eCommerce, starting in the business team at Ray-Ban and later serving as Senior Brand Manager at Razor Group, a unicorn startup.

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Catcrew is going after the €2.35bn Italian cat food market that challenger brands left alone
INDUSTRY PERSPECTIVES 3 Sept 2026

Catcrew is going after the €2.35bn Italian cat food market that challenger brands left alone

Vivaio Ventures' Guido Aldera on how they launched Catcrew alongside Italian creator Luca Gervasi.

Creator brands don't have a demand problem. They have an operations problem.
INDUSTRY PERSPECTIVES 28 Apr 2026

Creator brands don't have a demand problem. They have an operations problem.

Vivaio Ventures runs nine creator-led consumer brands, here’s where they see many going wrong.