Dave Morrissey
Founder at SCEAL
Dave has worked in the Tech and Retail/eCommerce industry for 15 years, across Big Tech and startups. At Meta, Dave helped grow the world’s leading brands like HUEL, Alibaba, LEGO, Very and Gymshark. At TikTok he led the Retail and eCommerce Lifestyle team, overseeing the growth of the likes of Represent, Adanola, The Hut Group, SharkNinja, eBay, Wonderskin, P.Louise, Wild, Next, ELF, Essence Vault and hundreds more. A keynote speaker across notable conferences like eComm Live, Dublin Tech Summit, IRX, eCommerce Expo and more globally. Inducted to the Performance Marketing World Powerlist 2025 and an official Shopify Partner. And recently he released the book “Grow Like Tech”, which unearths the mindset and playbooks for growing like the most successful companies of all time. Dave founded SCEAL in late 2025, a growth and culture consultancy, working with various brands and partners to unlock transformational growth, from marketing to mindsets.
Brands need an army of salespeople to compete today, and forever
Commission isn't the price of a media placement. It's the price of a distribution channel your brand can eventually own.
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The halcyon-days playbook ran on intuition. The 2026 stack forces constant deliberate thinking, and most operators are running on empty by mid-afternoon.