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Europe's consumer industry and the people building it
The brands, capital, and trends reshaping how great products get built and sold.
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NEWS
Smyle adds a Snoopy edition to its electric toothbrush range

INDUSTRY PERSPECTIVES
Everything I believe about being a founder changed in my thirties


NEWS
LYMA launches a framework for judging 'health ROI'

NEWS
Byoma steps into skin longevity with its Longevit-8 peptide serum

Expert Perspectives
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Paper Run helps brands win back customers that email can't reach through automated direct mail that integrates with Shopify & Klaviyo.

Wayflyer provides purpose-built financing to consumer brands worldwide, deploying over $6 billion to 7,000+ businesses since launching in 2020.
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NEWS
Kendall Jenner becomes global ambassador for calming drinks brand TRIP
Sep 9
NEWS
Dippi opens a £200k raise ahead of a January UK launch
Sep 9
NEWS
Pimentae launches its tequila espresso martini in Morrisons
Sep 9
LATEST REPORT
European Commerce Trends
The first edition of The Checkout's European Commerce Trends report. Covering the European consumer economy, DTC and ecommerce, social and live commerce, winning categories, AI adoption, and European DTC exits.
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FUNDING
Feisty raises its first external funding from BTomorrow Ventures
Sep 9
NEWS
NÆRE launches The Integrity Index™
Sep 8
FUNDING
Aqua Glow opens Crowdcube raise to take its collagen drinks global
Sep 8
NEWS
Waitrose brings premium wellness into focus with dedicated Wellbeing Bays
Sep 7
NEWS
Peachies lands on Ocado
Sep 6
NEWS
Spoon Cereals to make protein granola under licence for Myprotein
Sep 3
NEWS
Grá Chocolates announces autumn collection
Sep 3
INDUSTRY PERSPECTIVES
Catcrew is going after the €2.35bn Italian cat food market that challenger brands left alone


DATA
Gen Z will travel 95 minutes and queue an hour for a business they found online
Sep 2
NEWS
Floral Street launches Scentsticks to ride the scentmaxxing trend
Sep 2
NEWS
Pip & Nut backs its biggest-ever campaign with £3.5m in media spend
Sep 2
NEWS

















