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Europe's consumer industry and the people building it
The brands, capital, and trends reshaping how great products get built and sold.
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There's no need to fake authentic content, you have it in spades
The 3 walls every 7–8-figure founder hits with AI, and how to solve them
Everything I believe about being a founder changed in my thirties
Catcrew is going after the €2.35bn Italian cat food market that challenger brands left alone
Inspired by the US, Built for Europe
SALTE has built a €4M electrolyte brand on a single product
Brands need an army of salespeople to compete today, and forever
Most brands are asking the wrong questions about AI research
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Google's product carousels vanish from European search
Sep 22
There's no need to fake authentic content, you have it in spades
Tuk In Foods lands Sainsbury's retail listing
Sep 21
LATEST REPORT
European Commerce Trends
The first edition of The Checkout's European Commerce Trends report. Covering the European consumer economy, DTC and ecommerce, social and live commerce, winning categories, AI adoption, and European DTC exits.
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Holie's dares Big Cereal to cut the added sugar
Sep 20
UNROOTED moves into breakfast with high-fibre smoothies
Sep 20
Soul Kitchen lands Dragons' Den backing from Susie Ma
Sep 20
R.A.D. and Tom Parker Creamery team up for limited-edition running shoe and chocolate milk
Sep 17
The 3 walls every 7–8-figure founder hits with AI, and how to solve them
Borough Broth moves into gravy with Sainsbury's launch
Sep 17
everystate lands in 64 Boots stores with new Ritual Packs
Sep 17
Arrowtown adds a Morrisons listing to its supermarket run
Sep 16
Science in Sport becomes fuel partner for Nike's After Dark Tour
Sep 16
Poco Beauty lands in Selfridges
Sep 16
Boots research spotlights a UK 'confidence gap'
Sep 16